12 Ways To Die From Bad Marketing
ILLUSTRATION | DIGITAL
Overview
Resound Creative is a branding and experience design agency that seeks to deepen customer relationships through identity-driven marketing.
The Task
Resound Creative had a list of comical marketing techniques that can kill you brand. They wanted fun illustrations for each technique.
The Solution
I steered away from illustrations that resembled people or animals to keep it fun, resulting in these comically-shaped figures. I pulled inspiration from Dumb Ways To Die, a game that was extremely popular at the time.
