Lolli & Pops - Digital
DIGITAL | EMAIL MARKETING | UI/UX DESIGN
Overview
Lolli & Pops is a candy company that crafts joyful experiences with their customers by sourcing the best confections from around the world. They have over 60 stores nationwide.
The Task
Lolli & Pops needed to revamp their branding. Their previous branding was inconsistent between their digital and print media. The website reflected colors and photos that were no longer a part of their brand. For email marketing, they had no distinction between different subjects, so everything looked the same.
The Solution
We created a brand that was a little more modern, but still fun. After all, this is a candy company! The website and emails were redesigned to reflect the new branding. I designed the homepage, about page, loyalty program page, and a product page that developers then took to build out the rest of the website. Emails were divided into two designs: core and seasonal. Core emails consisted of their loyalty program and emails that were not a part of a seasonal campaign. After designs were approved I then sliced and built them out in Klaviyo.
Lolli & Pops Homepage - Before
Lolli & Pops Homepage - After
Lolli & Pops Welcome Series Emails
Lolli & Pops Holiday 2022 Emails