Lolli & Pops - Signage
MARKETING | PRINT
Overview
Lolli & Pops is a candy company that crafts joyful experiences with their customers by sourcing the best confections from around the world. They have over 60 stores nationwide.
The Task
Lolli & Pops needed new signage for their retail locations that matched their new branding. Along with designing core signage, they also need signage for each seasonal campaign that tied in with digital content: Valentine’s, Easter, Mother’s Day, Father’s Day, Summer, Fall, Halloween, and Holiday.
The Solution
Core signage was designed utilizing the signature brand elements: a thin gold bolder and a mix of Lolli & Pops core brand colors. Seasonal signage consisted of a large leaseline to be displayed outside of the store and 3 smaller signs inside the store at dedicated tables.
In-Store Signage: Core (Year-Round)
In-Store Signage: Seasonal (Summer)
In-Store Signage: Seasonal (Holiday)