MaxFit
BRANDING | WEB DESIGN | LOGO DESIGN | PRINT
Overview
MaxFit is a personal trainer dedicated to helping you become the best version of yourself.
The Task
MaxFit was a new company that needed their entire brand identity designed. This project was an exciting opportunity for me to help build a brand from scratch. Max and I landed on 3 words to describe his brand: bold, masculine, and modern.
The Solution
Lions are brave, strong, and powerful. This was how Max wanted his clients to feel when training with him. We incorporated a lion into the logo as well as the tagline: MaxFit Strong. To emphasize bold and masculine I kept the color palette dark. From there, I designed the logo, business card, website, and brand handbook, all with a modern look in mind.
Main Logo (Left) and Simplified Logo (Right)
Business Card
Brand Handbook (cover)
Brand Handbook (inside)
Website Design